What is the purpose of a clarify shampoo?

The purpose of a clarifying shampoo is specifically to remove product buildup and residue from the hair and scalp. Over time, regular use of styling products, conditioners, and even natural oils can create a layer of buildup that shampoos not specifically designed for that purpose may not effectively remove. Clarifying shampoos contain stronger detergents compared to regular shampoos, which helps to deeply cleanse the hair and scalp, restoring the hair’s natural balance and allowing for better penetration of subsequent hair care products. This makes them particularly useful for individuals who use a lot of styling products or have hard water in their area, as both can lead to significant residue accumulation.